Weaving Traditions
Behind the Weaves: Sourcing Directly from India's Heartlands
Explore our journey to Madhya Pradesh, Telangana, Karnataka and Uttar Pradesh to source fabrics from looms.
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Handloom fabrics woven by village communities and made into garments that last.
Explore Weaves
Share your measurements and we cut, embroider and finish each piece to fit.
Enquire NowBlock-printed pouches and handloom gifts, packed in recycled paper.
Request HampersWoven directly in MP, Telangana, Odisha & UP
No machines or screen prints — ever
Hand-embroidered by village women clusters
Crafted to fit, organic and your material
Thread & Craft was founded on the belief that fabric should be chosen before the garment is imagined. We work directly with looms across India to sustain the beautiful weaving heritage while keeping the craft accessible.
Every stitch is completed with care — breathing room, comfort, and character woven in. From Maheshwari saris to Kalamkari children's wear, every garment carries the fingerprints of the artisan who made it.
Discover our journey →
Six centuries of tradition, hundreds of artisan hands — each craft telling a unique story of culture, geography and human ingenuity.
Madhya PradeshMaheshwari Weaves
Madhya PradeshChanderi Silk
TelanganaTelangana Ikat
Andhra PradeshKalamkari
RajasthanNatural Blockprint
Village ClustersHand EmbroideryDiscover how our community styles handcrafted fabrics from Thread & Craft.
Our journey is woven in partnership with weaver communities of Madhya Pradesh, Telangana, Karnataka, Odisha and Uttar Pradesh, choosing each cloth directly from handlooms, keeping dyeing and hand-block prints alive.
To build distinct charm, we work with village women clusters for bespoke hand-embroidered panels, so each garment carries a focus on timeless dress material, sari, and tunic: a direct expression of their craftsmanship.
Read sourcing diaries →Bring home the warmth of handcrafted gifts, block-printed pouches, and custom jewels. Perfect for gifting to your loved ones this Raksha Bandhan.
From custom sizing adjustments to village women hand embroidery panels, we craft garments with a focus on breathability, comfort, and perfect fit.
We visit weaving clusters across India, finding yarns and fabrics directly from the loom.
Artisans complete hand-block printing, ikat, and natural-dye techniques on each piece.
Each garment is cut and stitched to your measurements by skilled tailors.
Packed sustainably and shipped, with every order carrying its maker's story.
We select quality yarn counts directly from weaving clusters across Madhya Pradesh, Telangana, Karnataka, Odisha and Uttar Pradesh.
Get in TouchI purchased the Crimson Maheshwari sari for Rakhi. The texture is extremely light, and the gold border has a beautiful antique finish. Stunning direct-from-weavers piece in the quality.
— Priya Sharma, New DelhiI ordered a custom-stitched Chanderi kurta set. The measurements were spot on, and the embroidery panels were delicate and neat. It arrived in lovely recycled packaging.
— Ananya Rao, HyderabadWe ordered fifteen Rakhi hampers for my team. Every pouch was hand block-printed and the packing was beautiful. Delivery was on time and everyone loved them.
— Rohit Mehta, MumbaiThe Ikat dupatta is soft, breathable and the colours are rich without being loud. Knowing which village it came from makes it even more special to wear.
— Sneha Iyer, BengaluruExplore our journey to Madhya Pradesh, Telangana, Karnataka and Uttar Pradesh to source fabrics from looms.
Read Story →At Threads and Craft, our design process begins at the loom, ensuring the texture and weight of the cloth define what it becomes.
Read Story →Discover how we collaborate with women in rural villages to bring beautiful hand-embroidery to our garments, ensuring flexible, steady work.
Read Story →Meet founder Lakshmi Chincoula in person to experience fabrics, discuss custom stitching, and be part of our craft community.
Aga Khan Hall, Mandi House, New Delhi
Timings: 10:00 AM – 7:00 PM IST
Entry: All welcome (Complimentary)
Opposite Command Trust Office, Ahmedabad, Gujarat 380009
Timings: By Appointment Only
Phone: +91 9810000000
Email: threads@craft.in
Main Juhu Road, Juhu, Mumbai, Maharashtra 400049
Timings: By Appointment Only
Email: threads@craft.in